Fairplay SEO

Search engine marketing is the purchase of website traffic by placing text ads on search engine results pages and placing text and image ads on the search engine content network. This can also include ads in mobile apps (e.g. via AdMob). The SEM campaigns are usually paid for per click (CPC, cost per click). The leading SEM program for placing search engine advertising is Google Ads (formerly Adwords); Bing Ads are also of interest. SEM campaigns can produce immediate results, but advertisers must pay close attention to costs. Adwords optimization enables advertisers to use the available budget effectively and increase the ROI (return on investment). Adwords campaigns that are not optimized can quickly use up the advertising budget without achieving the desired goals. Careful planning of campaign goals and the use of conversion tracking is essential before starting. As a certified Adwords agency , FairPlay SEO can provide you with free initial advice on details of Adwords optimization . Purchasing visitors via SEM campaigns makes sense if the resulting income enables a profit after deducting all costs. SEM measures are particularly important in the early days of a company, as the results from search engine optimization are often only visible after a few months. Well-running Adwords campaigns can also use the search terms used in them to provide information as to which content on the company website should be set up or expanded.