HONG KONG PUBLIC RELATIONS PROFESSIONALS' ASSOCIATION

Introduction Established on May 1, 1995, the Hong Kong Public Relations Professionals’ Association Limited (“PRPA”) is an independent body comprising public relations practitioners in Hong Kong. Its founding members include public relations professionals from the commercial and public sectors in Hong Kong, either working in-house or in consultancies. Since its inception, the Association has been actively promoting public relations as a profession and providing regular meetings and forums to exchange views and share experience. It is the belief of PRPA that public relations will play an increasingly significant role in an organization as well as the development of Hong Kong’s economy. Objectives To promote the true meaning of the term “Public Relations”, and to enhance public understanding of the public relations profession. To provide a unified voice for practitioners on issues relevant to the profession of public relations. To provide a platform for practitioners to exchange views and share experiences for individual development, as well as for the development of the whole industry. To advocate a Code of Professional Standards to be observed by all public relations practitioners and members. To develop and gain public recognition of our professional status.