MISSHA

MISSHA BRAND STORY MISSHA is guided by its beauty philosophy of delivering beauty for all women by focusing on the fundamentals while listening to customers’ skin problems and needs. Consumer-focused Beauty Beauty that begins with the customer MISSHA has endeared itself to customers for producing products focused on functions and effects based on customers’ needs; it offers suitable solutions by reflecting customers’ opinions and problems. The 10 million MISSHA customers are our very own beauty consultants. * This is based on the cumulative number of customers as of May 2020. Simple Solutions Simple beauty solutions focused on functions and effects MISSHA creates formulas and solutions based on data and customers’ needs to concentrate on the substances and effects desired by customers and eliminate anything unnecessary. We provide beauty solutions that can completely deliver effects up to the last moment of contact with skin by finding and thoroughly verifying optimal ingredients. Beauty Heritage Global beauty brand that has flourished with 10 million customers Since its launch in 2000, Time Revolution has been selected by 10 million customers. More than 100 million units of BB Cream have also been sold worldwide. As a results of striving to satisfy the beauty standard of Korean customers who are practically beauty experts, representative K-beauty brand MISSHA has now grown into a global beauty brand that listens to the voices of global customers beyond Korea with its remarkable feats.