ACORN MARKETING AND RESEARCH CONSULTANTS

In 2001, I joined Acorn in Singapore after graduating from the University of Manchester with a Master's degree in Economics and Econometrics. In 2002, I was given the opportunity to move to Shanghai and it proved to be an important one. Spending more than 10 years in Shanghai, I was fortunate to witness the rise of China. Showing deep interest in Chinese culture, I sharpened my skills as a market researcher especially in qualitative research. Being fluent in Mandarin and Cantonese, I can conduct research studies across the Greater China region. Clients that I work with are from social media, financial, automotive, food & beverage, education, alcohol and IT sectors Acorn has developed scientific models and programmes to analyse the market in creative, breakthrough ways. We believe that MR solutions must be holistic and help clients look beyond a specific problem so that when findings are applied, the whole brand/product is made stronger and never compromised. We collaborate with clients on all aspects of the Marketing Life Cycle